California Ballet Company Now Selling Tickets Online with SeatAdvisor.com Web Resource Offers Ticket Buyers Views to Stage before Purchase SAN DIEGO - September 23, 2000 - California Ballet Company officials announced today a partnership with SeatAdvisor, Inc. to launch online sales of the California Ballet Company's event tickets. SeatAdvisor and California Ballet Company are providing a unique Internet resource that enables its patrons to make fully informed decisions regarding the selection and purchase of tickets. Consumers can view the service and the California Ballet Company's information at www.californiaballet.org or www.SeatAdvisor.com. Through this partnership with SeatAdvisor, available tickets will appear on interactive seating maps of venues where the California Ballet Company performs. The seating map also contains information such as a photo to the stage from the seat, distance to the stage, viewing angle, seat comfort, obstructions (if any) and ticket pricing. Using this service, ticket buyers can choose their exact seat for each event, review the seating quality and purchase tickets in a matter of seconds. "We are thrilled to offer this state-of-the-art Internet technology to create an easy and effective way for our patrons to purchase choice tickets and enjoy the first class entertainment the California Ballet Company has to offer," said Sue Loftin, president of the California Ballet. SeatAdvisor has developed innovative, proprietary technology to provide this interactive service for ticket buyers. Seating evaluations are conducted by a team of reviewers who travel from venue to venue noting detailed descriptions of the seat quality. Photographic views to the stage are available from each area where the view significantly changes and from seats that may have view obstructions. "The Internet is the perfect way for people to get information about their seats visually displayed on interactive seating maps," says Brent Miller, president and CEO of SeatAdvisor. "Consumers in the U.S. spend billions of dollars each year to attend entertainment events. Our goal is to help consumers determine exactly what they're buying before they arrive at the event." About California Ballet Company The California Ballet Company is a non-profit performing arts organization dedicated to presenting a full season of high quality professional ballet each year for the greater San Diego community and to providing a forum for professional dancers to develop and maintain their artistic skills. For more information, visit their web site at www.californiaballet.org. About SeatAdvisor, Inc. SeatAdvisor is a San Diego-based Internet company created to improve the way venues sell their tickets and increase consumer satisfaction. The service provides consumers with comprehensive information on entertainment venues and seating options as well as the ability to purchase tickets to an event. For more information, visit their web site at www.seatadvisor.com. # # # SeatAdvisor Contacts: