Rising National Trend of Online Ticket Sales Plays Strategic Role in Palm Desert's McCallum Theatre Exclusive Ticketing Agreement with SeatAdvisor, Inc. SAN DIEGO - April 12, 2001 - San Diego's SeatAdvisor, Inc. and Palm Desert's The McCallum Theatre and have joined forces. With the rising trend of online ticket sales playing an important role in both the consumers' buying habits and theatrical sales receipts, SeatAdvisor, Inc., the advanced technology ticketing services and box office infrastructure company, announced today that The McCallum Theatre has signed an exclusive Internet ticketing agreement with the San Diego-based company. The McCallum Theatre represents one of SeatAdvisor's most prestigious venues to date. Starting with the May 13 performance of An Evening of Guitars & Saxes, patrons of the McCallum can go online at www.mccallumtheatre.com or www.seatadvisor.com to purchase event tickets. Most significantly, this exclusive ticketing partner agreement extends to The McCallum Theatre's 2001-2002 season. Tickets for next season go on sale beginning in September. Among the McCallum's upcoming shows are the Broadway hits Cabaret and Ragtime, along with Madam Butterfly, Pilobus Dance Theatre, Johnny Mathis, Gregory Hines, The Nutcracker and An Evening with Betty Buckley. Located in the heart of Southern California's desert resort communities, The McCallum Theatre is surrounded by elegant hotels and restaurants and more than 100 golf courses. The theatre receives strong support from Palm Springs and the surrounding desert cultural community, and patrons from all over the world attend events at the theatre. The McCallum features 1,123 seats in an intimate setting reminiscent of a European opera house with excellent acoustics. "We evaluated the best way to buy tickets online and determined that SeatAdvisor offered a superior ticket-buying experience and was the easiest to use for our patrons," stated Ted Giatas, president and chief executive officer of The McCallum Theatre. "Quite simply, in our review of online ticketing, SeatAdvisor met our needs and the needs of our customers best." SeatAdvisor, Inc. offers venues and event organizers private label Internet ticketing solutions through its visually attractive and feature-rich Internet system that shows consumers detailed venue SeatMaps along with online views of the stage from available seats before the patron clicks the "buy tickets" button. In addition, SeatAdvisor allows consumers to compare the views and prices of different seats and then to click and buy their tickets in seconds. Venue managers and box office personnel find the intuitive online event set-up tool saves significant time as well. "We are thrilled that the McCallum has decided to join the growing SeatAdvisor family of ticketing partners," commented Jack Rubin, president and chief executive officer of SeatAdvisor, Inc. With this agreement, the patrons of the McCallum are part of an ever-increasing national trend of consumers who now purchase their event tickets online. We appreciate the McCallum selecting us over other ticketing systems and look forward to our partnership for many seasons to come." The SeatAdvisor ticketing system enhances customer service since it allows the customer to purchase tickets in "real time." No longer is the consumer buying tickets in the dark and hearing that same familiar competitor's refrain of the "next best seat available." Via the Internet, the customer actually gets to go inside the venue and browse the available seats and their views and make a more informed choice using an intuitive, interactive SeatMap. SeatAdvisor, Inc. is a San Diego-based company focused on improving the way consumers purchase tickets to live events and the way venues sell tickets and manage box office operations. SeatAdvisor's proprietary technology offers venues the first fully functional web-based ticketing system operating from an interactive SeatMap thereby creating a more efficient, cost effective method for managing, marketing and selling event tickets. SeatAdvisor's solution provides venues and patrons access to the most satisfying online ticketing experience available on the market today. For more information about SeatAdvisor, Inc., visit its website at www.seatadvisor.com The McCallum Theatre features 1,123 seats in an intimate setting reminiscent of a European opera house with excellent acoustics. Among the goals of the theatre is to entertain and educate the public through the performing arts placing a great emphasis on the youth of the Coachella Valley. The McCallum also strives to provide a broad variety of performing arts experience that reflect the diversity and tastes of the communities and constituents it serves. For more information on the upcoming season, visit www.seatadvisor.com. # # # SeatAdvisor Contacts: