SeatAdvisor, Inc. Powers Baseball Ticketing With Online Technology Providing Virtual Views Of The Field From Available Seats

Company signs Internet agreement with Schaumburg Flyers baseball team of Illinois for online ticketing sales with more powerful features than Major League Baseball


SAN DIEGO -- April 12, 2001 -- The phrase "Play ball!" just took on an even more significant meaning at SeatAdvisor, Inc., the advanced technology ticketing services and box office infrastructure company, headquartered in San Diego. As more and more theatrical venues join the growing family of SeatAdvisor ticketing partners, the company announced today that it has now made an important move into the sports market.

Tickets for all 45 home dates on the upcoming 2001 schedule for the Schaumburg Flyers baseball team in Illinois are now on sale online via www.flyersbaseball.com or www.seatadvisor.com. The Schaumburg Flyers are a member of the independent Northern League, a 14-team professional league. The Flyers home baseball park is Alexian Field with a seating capacity of 7,048 including 5,528 reserved seats, 1,220 in the lawn area and 300 in the bleachers.

As the trend of online ticket sales continues to rise across the country, many different segments of the population are looking to the Internet for a variety of live-event, leisure-time ticketing needs. Just as SeatAdvisor meets those needs for patrons of theatrical venues, live sporting events represents a vast segment of the market where SeatAdvisor can be a valuable asset for the consumer and an important sales tool for the venue.

"SeatAdvisor is excited to join with the Schaumburg Flyers in offering their fans a convenient and innovative way to buy their baseball tickets," states Jack Rubin, president and chief executive officer of SeatAdvisor, Inc. "The seat views and ease of online purchase are even more advanced than those being used by Major League Baseball. The SeatAdvisor system truly puts the ticket buyer in control since the customer can view the field from any seat online before making their purchase."

SeatAdvisor, Inc. offers venues and event organizers private label Internet ticketing solutions through its visually attractive and feature-rich system that shows consumers detailed venue SeatMaps along with online views of the baseball park from available seats before the patron clicks the "buy tickets" button. In addition, SeatAdvisor allows consumers to compare the views and prices of different seats and then to click and buy their tickets in seconds. Venue managers and box office personnel find the intuitive online event set-up tool saves significant time as well.

"Our partnership with SeatAdvisor gives Flyers fan an opportunity for greater convenience," states Tom O'Reilly, Flyers assistant general manager and director of ticket operations. "We're also very excited about the virtual seat feature which gives the public the opportunity to view the playing field from their preferred seat location."

SeatAdvisor has set itself apart from the competition and is in a class by itself. The major feature distinguishing SeatAdvisor from its competitors is its custom designed SeatMap. When fans log on to the Schaumburg Flyers website at www.flyersbaseball.com and click onto the SeatAdvisor icon, they will find an interactive, dynamic, color-coded SeatMap allowing them to preview the baseball park and obtain comprehensive seat evaluations such as photographic views, seat ratings and the distance and angle from the seat to home plate. Available seats for sale are displayed via SeatAdvisor Box Office on the SeatMap enabling the fans to purchase tickets simply by clicking onto the desired seat.

"By buying tickets through SeatAdvisor, consumers can make an informed choice, notes Rubin. "SeatAdvisor brings Alexian Field directly to Flyers fans allowing them to go inside the park and browse the available seats and corresponding views using our intuitive, interactive SeatMap."

SeatAdvisor is a San Diego-based company focused on improving the way consumers purchase tickets to live events and the way venues sell tickets and manage box office operations. SeatAdvisor's proprietary technology offers venues the first fully functional web-based ticketing system operating from an interactive SeatMap thereby creating a more efficient, cost-effective method for managing, marketing and selling event tickets. SeatAdvisor's solution provides venues and patrons access to the most satisfying online ticketing experience available on the market today. For more information about SeatAdvisor, Inc., visit its website at www.seatadvisor.com.

The Schaumburg Flyers are a member of the independent Northern League, a 14-team professional league. The Flyers are a member of the eight-team Northern League-Central; there are six other clubs that comprise the Northern League-East. The Flyers home baseball park is Alexian Field in Schaumburg, Illinois. For more information about the Schaumburg Flyers, visit its website at www.seatadvisor.com.

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