Case Studies


Seamus Ennis Centre


Dublin, Ireland

SABO Solution


Glasgow Rocks

"We have been researching all of the available ticketing and database systems for the past year, and SABO’s web based easy to use system is the one that meets our needs."

- Seamus Ennis Centre

Seamus Ennis Centre Logo

About Seamus Ennis Centre

SEAMUS ENNIS CENTRE will use SABO – a powerful & feature rich web based ticketing system to manage all aspects of their venue from the box office to the marketing department.

Seamus Ennis Centre is a theatre located in Naul, Co. Dublin. The Séamus Ennis Cultural Centre was officially opened on 23rd October 2001. The theatre will use The SABO integrated ticketing, fundraising, and customer relationship management (CRM) and access control solution.

"We have researched available ticketing and database systems for the past year, and SABO’s web–based easy to use system is the one that meets our needs," said Mike Stevens, Theatre Manager of The Crossing Theatre. "We are in the very beginning stages of a marketing campaign, and SABO’s seamless view of our customers and clients, coupled with the management tools that we can now place in the hands of the many organizations that call The Crossing Theatre home, convinced us that now was the time to make the jump".

Using SABO’s integrated, single database solution, Seamus Ennis Centre will have access to ticketing, fundraising, marketing tools, crm and access control functionality allowing all departments manage their operation from one live real time system.

While the venue has a core focus on ticketing they make extensive use of all the ancillary facilities at the venue to provide a richer customer experience.

The SABO system provides the data management and analysis tools necessary to improve relationships with existing customers, and marketing tools to attract new ones.

Organization Profile

The Seamus Ennis Centre’s aims are to promote and develop the traditional arts and the arts in general on a local and regional basis, and to this end, organize and host performances, sessions, workshops and classes weekly. The idea for a cultural centre in memory of Séamus Ennis has its origins in Scoil Shéamuis Ennis a festival which takes place every October in the village of Naul and surrounding districts.


Implementing the Solution

"THE SEAMUS ENNIS CENTRE is a great example of an organization dedicated to getting the most out of our system," said SeatAdvisor Europe MD Hugh O’Morain. "They’ve realised it’s not just about ticketing anymore. They work with many groups, and have many different departments within their organization. Replacing the multiple systems they currently use to manage marketing, fundraising and ticketing initiatives with one unified system will be vital to their success."


Seamus Ennis Centre is the latest arts venue in SeatAdvisor's growing client list, and joins, the Whitehall Theatre, West Cork Music or Teatro Janagah among others.

About SeatAdvisor

SeatAdvisor provides a fully integrated ticketing, customer relationship management, and fundraising software system for the sports, arts, live event and family attraction industries.


The SABO web-based system has been built on the latest technology, for entertainment industry professionals.


At the core of this powerful solution is a single, real-time view of the customer’s data across all organizational levels, combined with business intelligence analytic tools that will ultimately deliver more revenue and profits. SABO currently serves clients in America, Europe and Australia, including: The Troxy (UK), The Fires tation (UK), The Alex Theatre (USA) and The Crossing Theatre (Australia).

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