Effective Date: 11/8/05

Please select from the following topics:

• Definition of Terms
• Information We Collect and How We Use It
• How We Safeguard Your Information
• Your Opt-Out Choices
• Transaction Security
  
  
  
  

DEFINITION OF TERMS

Patron: Any user who visits our site with intent to purchase tickets to an event hosted by one of our clients, or to find out more information about SeatAdvisor, Inc. and it's Clients.

Client: Any venue or venue representative who uses the SeatAdvisor product SABO or SAEX.

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• Information We Collect About You Online
• How We Use The Information We Collect
• Tracking Activity On Our Website
• How We Use Your E-mail Address
• Ads That Link To Our Website

INFORMATION WE COLLECT ABOUT YOU ONLINE
We want patrons and clients to get the most out of their visits to our website. From offering an enjoyable ticket purchase experience to patrons, to providing clients with secure online ticketing system management and sales, we strive to make the most of every unique users visit to our website. To provide our clients with the most powerful ticketing system in the world we have included patron management options for our clients to utilize in any way they see fit. Through our system, our clients will, from time to time request that patrons provide them with personal information, such as name, address, e-mail address and telephone number. Our clients may also receive contact information via a third-party website if patrons request information about our clients venue or events.

1. Patrons: We will ask you for certain contact information when you purchase tickets of any value online. All information will be held within our client's patron database and will be managed by our clients. Note: At no point will credit card information be stored within our system unless manually entered by our clients at which point our client accepts full legal responsibility.
2. Clients: We allow you to use our patron management system at no extra cost. You are responsible for all information stored within our patron management system and agree to hold full legal responsibility for the information and how it is managed. We ask that you not store credit card information within our system and that all patron information will be used according to patron wishes and with respect to patron privacy. Any patron information stored in our system including credit card information is your responsibility to maintain and you agree to be held legally responsible for any information stored within our system in respect to your patrons. At no point will SeatAdvisor, Inc. use our client's patron's information unless requested by client.

We will maintain information about ticket purchase activity, online account activity, online services and products requested and your usage of our website to help us administer your online account needs and to continually improve your online experience by providing you with customized, relevant information and features.

TO PARENTS OF CHILDREN UNDER 13: We do not knowingly solicit data online from or market online to children under the age of 13. If you are a parent or guardian of a child under the age of 13 and believe that personal information may have been collected about such child, please see How We Use The Information We Collect and Your Opt-Out Choices.

We will also share your personal information with carefully selected non-affiliated companies who provide special offers on behalf of SeatAdvisor, Inc.. For example, SeatAdvisor, Inc. may offer a free demo or information packet to prospective clients upon speaking with an advisor for a complimentary consultation. Potential Clients who request more information may have their information shared with a third party company only for purposes of ensuring that the potential client receives the information requested.

In an effort to ensure that our clients get the most out of our services, we may use personal information in combination with other information we have about you as a client and information provided to us by third parties to present you with customized and relevant information and offers. For example, we may send you offers that may help the sales process, such as access control systems and ticket printer discounts.

We use personal information you enter to become a member to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings and to customize our site's content, layout, and services. We believe these uses allow us to improve our site and better tailor it to meet our users' needs.

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TRACKING ACTIVITY ON OUR WEBSITE
In order to make your visit to our website as productive as possible, we track activity on our website. However, we want you to know that the tracking technology we use does not identify any personal information about you. They cannot retrieve data from your hard drive, pass on computer viruses, or capture any personal information about you, such as your name, address, phone number, or e-mail address. We only know who you are if you tell us. You may, however, be asked to provide personal information such as name, address, phone number or e-mail address to us when you register for online services or products.

1. Cookies: One way we track activity is by using cookies. A "cookie" is an electronic file that holds small strings of text. When you visit our website, we send a cookie to your browser so that we can recognize it when you or another user of your computer return to our website. We want to recognize your browser so we can make the best use of your time when visiting our website.
2. Advertising: When you visit our website by clicking on certain banner ads or special offers on our partners' website, we track this information to improve navigation and deliver relevant information when you arrive at our website. We also do this because we want to determine if our ads and special offers are appealing to our users.
3. Browser settings: You can adjust many browser preferences so that you are alerted when a cookie is placed in your browser, or adjust preferences to decline cookies altogether. Recognize that cookies enable you to visit our website without reviewing introductory information. In addition to allowing us to recognize you.

HOW WE USE YOUR E-MAIL ADDRESS
We recognize that e-mail can be the preferred mode of communication for some of our patrons and clients. If you provide us with your e-mail address when registering for an online service or product or when accessing your account online, we will use it to contact you about online services and products for which you have registered or about your account.

We may use your e-mail address to send you the following types of e-mail messages:

• Service notifications related to your accounts
• Regularly scheduled e-mail information related to SeatAdvisor, Inc.
• Product or service information
• Optional e-mail communications which you have signed up for (e.g. newsletters)
• Occasional updates about our products and services as well as SeatAdvisor, Inc. marketing offers

Also, once you have requested information from us, we may communicate with you via e-mail regarding your request to provide additional information related to your initial information request. For example, we may send you materials to help you prepare for an upcoming meeting with an SeatAdvisor, Inc. advisor. However, we will never ask you to send personal information such as account or Social Security numbers by non-secure e-mail.

To make our e-mail more relevant to you, we may use information you provided in your initial transaction with us, in surveys, from information we have about you as a patron or client and information available from external sources.

We do not share your e-mail address with non-affiliated companies for them to market their products or services directly to you. However, we may partner with selected non-affiliated companies to offer certain products or services we believe may be of interest to you.

You may receive e-mail offers from other companies for SeatAdvisor, Inc. products and services if you registered to receive third-party offers on their website, or if you receive ongoing e-mail newsletters from the other companies that include third-party ads. If you have recently opted out of receiving e-mail offers from SeatAdvisor, Inc., we will process and honor your request as soon as administratively possible. In certain circumstances, you may receive e-mail offers for SeatAdvisor, Inc. products and services during the time period when we are processing your opt-out request.

To opt-out of receiving offers or e-mail newsletters from other companies, follow the instructions provided by those companies.

ADS THAT LINK TO OUR WEBSITE
SeatAdvisor, Inc. may use third parties to place banner ads on other websites and will perform tracking and reporting activities through use of Ad Servers. We do not provide Ad Servers with your personal information and Ad Servers do not collect your personal information. Ad Servers are subject to their own privacy policies.

SeatAdvisor, Inc. realizes how important security is to you, so we've taken a number of steps to enhance the protection of personal or confidential information sent to, or from SeatAdvisor, Inc. over the Internet. First, we require that a "secure session" be established, using Secure Socket Layer (SSL) Technology. This is done any time you supply or access personal or confidential information in one of our secure online areas.

SSL Technology creates a private conversation that only your computer and SeatAdvisor, Inc. systems can understand. The SSL Technology encodes information as it is being sent over the Internet between your computer and SeatAdvisor, Inc. systems, helping to ensure that the transmitted information remains confidential. The use of SSL requires two components: an SSL-compatible browser and a Web server to perform the "key-exchange" that establishes a secure connection to SeatAdvisor, Inc. Web server systems. In addition, all of our secure sites require that your browser support 128-bit encryption.

In order to securely access your personal information via our website, you will need the latest browser version available with SSL and 128 bit encryption capabilities.

Second, client designated areas of the site require the use of a User ID and Password as an additional security measure that helps protect your confidential information. This allows SeatAdvisor, Inc. to verify who you are, thereby allowing you access to your account information, and preventing unauthorized access. It is the client's responsibility to maintain their user accounts and SeatAdvisor will not be held liable for any misuse of account access.

When a client has finished using a secure area of SeatAdvisor, Inc., make sure you always click on the "Log Out" link which appears on the top of every page. When you click on it, no further management transactions can be conducted without re-entering your User ID and Password. This also helps prevent unauthorized access to your account if you walk away from your computer.

You should be aware that browser software often "caches" a page as you look at it, meaning that some pages are saved in your computer's temporary memory. Therefore, you may find that clicking on your "Back" button shows you a saved version of a previously viewed page. Caching in no way affects the security of your confidential User ID or Password. If you use a computer in a public place to access your account information, simply quit/exit the browser software before leaving to minimize the possibility of anyone else accessing your account.

Third, in order to bring you the many online products and services offered through seatadvisor.com, we work with carefully selected vendors and non-affiliated companies. If we have to share any information with these companies in order to provide a product or service to you, we first conduct a careful evaluation of their information and security systems and practices, and require administrative, technical, and physical safeguards to ensure the security and confidentiality of SeatAdvisor, Inc. client information. At any time, we may audit these companies to verify the continued security of their systems and practices.

Lastly, you should be aware that other Internet sites that you link to from the SeatAdvisor, Inc. site or an SeatAdvisor, Inc. e-mail may contain privacy provisions that differ from the provisions of our Privacy Statement. To ensure your privacy is protected, we recommend that you review the privacy statements of other Internet sites you visit.

We strive to send you e-mail communications that are informative and relevant, but also appreciate that you are in the best position to evaluate the type and frequency of our communications to you.

There are two types of e-mail communications we will send to you: service communications and marketing communications. Service communications may include information about your online registration, verification that your account has been accessed online, in response to a service related inquiry or confirmation of an online transaction. Marketing communications may include information about SeatAdvisor, Inc.'s services and products, newsletters, and joint or special offers or information from our selected non-affiliated companies and SeatAdvisor, Inc. affiliates.

To opt-out of receiving e-mail offers or newsletters, send us an requesting you be removed from our mailing list. Note: If you are a patron who wishes to opt out of a venue's e-mail marketing you must contact the client directly. You may receive separate newsletters pertaining to different SeatAdvisor, Inc. products and services that you are enrolled in automatically when you register for those products or services. In this case, you must request to be removed individually. If you opt-out, we will still send you e-mail with service updates as well as other important information related to the SeatAdvisor, Inc. online products or services for which you have signed up.