SeatAdvisor Hits the Trifecta in Horse Race Tracks

Breeders’ Cup, Santa Anita and Del Mar

March 21, 2017

SAN DIEGO, CA–(PRNewswire- March 21, 2017) – SeatAdvisor, Inc. announced the successful completion of another Breeders’ Cup World Championships held November 2016 at Santa Anita, with ticketing powered by SeatAdvisor. Thoroughbred racing’s year-end Championship event, the Breeders’ Cup is the richest 2 days in sports with over $28 million paid out in purses and awards over the entire weekend. With over 118,000 attending the event, it was critical that the ticketing and entrance scanning was fast and efficient. “The 2016 Breeders’ Cup was another outstanding event for our fans and horsemen, and we appreciate SeatAdvisor partnering with us to make sure the ticketing process went smoothly,” said Breeders’ Cup President and CEO Craig Fravel. “We look forward again to working with Seat Advisor for this year’s Breeders’ Cup at Del Mar.”

Due to the limited availability of these high value tickets, Breeders’ Cup once again used SeatAdvisor’s TicketResell capability. This is the fourth consecutive year that the TicketResell program has been made available to Breeders’ Cup patrons. With TicketResell, if patrons are no longer able to attend the event, they are now able to resell event tickets directly through their online account held with the Breeders’ Cup. A desired resale price is set by the seller, and tickets are then added to the accessible inventory and made available for buyers. All transactions are 100% secured and guaranteed by Breeders’ Cup, unlike other secondary market resellers.

In addition to being the host for the 2016 Breeders’ Cup, Santa Anita Park recently signed with SeatAdvisor for its ticketing needs. “When looking for a new ticketing solution, it was a simple decision to choose SeatAdvisor. They have an excellent reputation in the racetrack industry for their product and their support which we got to experience first-hand while hosting the Breeders’ Cup,” said Santa Anita’s Director of New Media Andrew Arthur. “With their excellent training, we were on sale in record time.”

SeatAdvisor also announced the renewal by longtime customer and 2017 Breeders’ Cup host, Del Mar Thoroughbred Club (DMTC). A SeatAdvisor customer since 2006, DMTC has continued to use the reserved ticketing and print at home ticket functionality to improve their customer’s experience. With a very complicated seating layout including clubhouse, box and reserved seating as well as reserved seating in several restaurants, it was critical to have an easy-to-use SeatMap to help customers pick the right seats for them. “Working with SeatAdvisor is a true partnership,” said VP of Operations Ann Hall. “They are always looking for input on ways they can help us be more successful and the support is always immediate if we have a question or an issue.”


September 13, 2016

SAN DIEGO, CA–(PRNewswire- September 13, 2016) – SeatAdvisor, Inc. today announced significant enhancements to the fundraising and donor management capabilities of its integrated ticketing and patron management solution. These new capabilities are designed to make it easier for non-profit performing arts organizations to solicit donations and manage fundraising campaigns.

“With 50% or more of non-profit performing arts organizations’ operating income needing to come from donations, we are continuing to help find ways for our customers to maximize donations during their interactions with their patrons,” said Brent Miller, CEO SeatAdvisor.

The new enhancements expand the capabilities in fundraising campaigns, soliciting donations and tracking and reporting on the results. Some of the key new features include:

  • Creation and management of unlimited customizable fundraising campaigns with separate goals and unique General Ledger accounts to simplify accounting.
  • Allowing patrons to select from multiple fundraising campaigns during the ticket buying process as well as offering a flexible round-up donation capability.
  • Providing an integrated view of each patron including ticket, subscription, donation history as well as donor level and special customer defined attributes.
  • Powerful fundraising dashboards and reports that allow organizations to track the success of their campaigns and identify likely donors.

SeatAdvisor is exhibiting at Arts Midwest (Booth 446) in Milwaukee (Sept 14-16) and at South Arts (Booth 913) in Orlando (Sept. 27-29). Stop by and learn more about the new and innovative things that SeatAdvisor is doing in fundraising and other areas.


SeatAdvisor and Payment Express at the Front of the Line for EMV Compliance

Ticketing pioneer and global payment system prepare event venues for October First EMV liability shift

September 15, 2015

SAN DIEGO, CA–(PRNewswire- September 29, 2015) – SeatAdvisor, Inc. today announced a partnership with Payment Express for the purposes of assisting customers in obtaining EMV compliant payment solutions that seamlessly integrate with the SeatAdvisor Box Office (SABO) back-office sales flow. Both companies are innovation leaders in their respective industries.

“Our customers require streamlined box office sales and reporting activities. I am pleased that we were able to develop the EMV integration with Payment Express prior to the compliance dates so that we can continue meeting the needs of our customers,” said Brent Miller, CEO, SeatAdvisor, Inc. For more information about the integrated solution, visit www.seatadvisor.com/integrated-emv/ or contact SeatAdvisor.

Of the announcement Carlo Delnero, Sales Executive, Payment Express said, “Payment Express is a world leader in proprietary payment gateway platforms. Our product is Level 1 PCI-DSS compliant which exceeds bank grade architecture, and requirements for EMV. Today’s market and regulation is demanding a reliable, time-tested product to ensure complete EMV compliant fraud protection for their future business without hang-ups. We have dedicated many years clearing the hurdles that many companies still have yet to face when it comes to implementing and supporting this new technology, and we are excited to be doing this for SeatAdvisor.”

Payment Express is certified with Visa, MasterCard, American Express, JCB, Discover and Diners, providing a global end to end payment platform that facilitates electronic payments seamlessly. For a list of processors supported by Payment Express and SeatAdvisor, please go to www.paymentexpress.com/Knowledge_Base/Connectivity.aspx and click on your country. SeatAdvisor customers interested in securing a payment express account can visit sec.paymentexpress.com/pxmi/apply

About SeatAdvisor:

SeatAdvisor, Inc. is a global ticketing software company dedicated to providing organizations and venues with a powerful and affordable box office solution called SABO (SeatAdvisor Box Office). SABO includes Ticketing, Fundraising, Marketing, CRM and Resale functionality. SeatAdvisor, Inc. maintains global headquarters in San Diego, CA. The SABO system is used use by thousands of venues worldwide with clients in the US, Australia, Europe, Canada, Singapore, Malaysia and the Caribbean.

About Payment Express:

Payment Express is a high growth, innovative global leader in payment technology, providing PCI DSS compliant payment solutions, and is certified with all major card associations. Unique in its field, Payment Express develops and owns all the key designs and intellectual property to facilitate all aspects of transaction capture in any channel – A global end to end platform for e-commerce, retail and unattended that facilitates payments in real time. For more detailed information contact the Payment Express sales office at +1 213.378.1198


SeatAdvisor, Inc. Launches New Interface, Saves Users Time

Ticketing Industry Pioneer Unveils System Upgrades to Help Venues Sell More Tickets

September 15, 2015

SAN DIEGO, CA–(PRNewswire- September 15, 2015) – SeatAdvisor, Inc. today announced the rollout of a new user interface for operators of the SeatAdvisor Box Office (SABO) system. The new user Interface was strategically engineered to save users time in the box office by providing a modern, intuitive and clean design while streamlining accessibility to all functionality and features. The enhancement debuts after the arrival of two new executives for the company, Vice President of Engineering and Product Lu Saenz and Vice President of Sales Ann Chamberlin.

“I am encouraged by the positive feedback we have received from our customers and partners regarding the new user interface. Customer feedback is a critical component of our ongoing product development process to ensure our solution exceeds expectations, and I look forward to leading SeatAdvisor’s product team accordingly,” Lu Saenz commented.

Founded in 1999 by Brent Miller, Steve Souza and Terry Christensen, SeatAdvisor, Inc. oversees subsidiary companies in several countries, most recently adding Spain to its roster. An industry pioneer, SeatAdvisor was the first ticketing system fully hosted on the internet and the first to offer interactive seat maps and view photos. In North America, SeatAdvisor is a leader in the performing arts sector, representing such organizations as The Academy of Motion Picture Arts and Sciences, The King Center for the Performing Arts and The Alex Theatre to name a few. White labeled, the system assists clients in maintaining a seamless sales flow across all sales channels including mobile devices.

“SeatAdvisor is committed to helping performing arts and other live event venues meet their business goals and sell out every performance,” says Ann Chamberlin. “In addition to our new user interface, I am excited about SABO’s newest tool, Manage Performance Pricing. It helps managers adjust pricing per performance based on sales trends, which will aide customers in meeting their top business goals of optimizing revenue and occupancy rates.” Manage Performance Pricing will be rolled out to all SeatAdvisor customers by the end of September.

SeatAdvisor celebrates their sixteenth anniversary this year, and SABO is currently used by thousands of organizations and venues worldwide. The system has processed nearly ninety million ticket sales throughout its history, representing almost two billion dollars in global consumer spending.

About SeatAdvisor:

SeatAdvisor, Inc. is a global ticketing software company dedicated to providing organizations and venues with a powerful and affordable box office solution called SABO (SeatAdvisor Box Office). SABO includes Ticketing, Fundraising, Marketing, CRM and Resale functionality. SeatAdvisor, Inc. maintains global headquarters in San Diego, CA. The SABO system is used use by thousands of venues worldwide with clients in the US, Australia, Europe, Canada, Singapore, Malaysia and the Caribbean.


SeatAdvisor Brings TicketResell to Breeders’ Cup World Championships

Breeders’ Cup Ticketholders May Resell Event Tickets They Can No Longer Use Safe, Secure Transactions 100% Guaranteed through the Breeders’ Cup

June 29, 2015

SAN DIEGO, CA–LEXINGTON, KY–(Breeders Cup – June 29, 2015) – The Breeders’ Cup today announced the return of TicketResell by SeatAdvisor, a ticketing feature that provides ticketholders more flexibility and security when selling and purchasing tickets for the Breeders’ Cup World Championships. TicketResell is an online tool that allows patrons to resell tickets they can no longer use back to the Breeders’ Cup primary ticket inventory. The Breeders’ Cup, Thoroughbred racing’s premier international event, will be held at Keeneland Race Course in Lexington on Friday, October 30 and Saturday, October 31.

TicketResell was developed by SeatAdvisor, Inc., a global ticketing software company and the official box office software provider of the Breeders’ Cup World Championships since 2008. This is the third consecutive year that the TicketResell program has been made available to Breeders’ Cup patrons. With TicketResell, if patrons are no longer able to attend the event, they are now able to resell event tickets directly through their online account held with the Breeders’ Cup. A desired resell price is set by the seller, and tickets are then added to the accessible inventory and made available for buyers.

All transactions are 100% secured and guaranteed by Breeders’ Cup, unlike other secondary market resellers. Upon being sold, patrons are able to recoup the original cost of the tickets minus a minimal servicing fee.

“We understand that even after purchasing tickets some of our guests may not be able to attend, and other patrons may wish to purchase tickets for a section that is currently sold out,” said Breeders’ Cup President and CEO Craig Fravel. “TicketResell provides fans with a reasonable market for tickets in a secure location, which removes the risk of counterfeiting.”

“TicketResell was engineered to equip our clients with the ability to securely assist patrons that can no longer use their tickets to an event. We are thrilled by the success Breeders’ Cup has demonstrated using the feature over the past several years, as it reflects our mission to aide venues of all kinds in providing superior customer service to ticket buyers.” Brent Miller, CEO, SeatAdvisor, Inc.

In addition to being more convenient and safe for patrons, the TicketResell technology helps the Breeders’ Cup better manage ticket inventory. The event will also be more accessible as tickets that may go unused can be resold.

Fans interested selling their Breeders’ Cup tickets or purchasing resold inventory through TicketResell may call 859-514-9428, M-F, 9-5 p.m. ET; email bctickets@breederscup.com or on the web at www.breederscup.com/tickets

SeatAdvisor, Inc. works with more than 3,000 venues in the arts and sports market throughout the U.S., Australia, Europe, Canada, Singapore, Malaysia, Mexico and Caribbean. In addition to the Breeders’ Cup, an impressive roster of North American horse racing venues utilize SeatAdvisor’s box office software including Churchill Downs, Del Mar Thoroughbred Club and Arlington Park to name a few.

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2015 Breeders’ Cup World Championships, consisting of 13 grade I races and purses totaling $26 million, will be held October 30-Oct. 31 at Keeneland Race Course in Lexington, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube

About SeatAdvisor:

SeatAdvisor, Inc. is a global ticketing software company dedicated to providing businesses, organizations and venues with an affordable, efficient, and powerful enterprise-level ticketing solution called SABO. SABO is the acronym for its cloud-based software (SeatAdvisor Box Office). The company’s interactive SeatMaps have been live on the web assisting venues since 1999. Recent developments for the company include Web Intelligence Reporting, TicketResell by SeatAdvisor, 360° Pano, and iScan Technology along with a SABO Mobile App that enables clients to utilize Apple’s line of mobile devices for ticket scanning. SeatAdvisor, Inc. maintains Global Headquarters in San Diego, CA, however their box office printing and ticket software products are in use by thousands of venues worldwide with clients in the US, Australia, Europe, Canada, Singapore, Malaysia, Mexico and the Caribbean. For additional information about SeatAdvisor, visit www.seatadvisor.com or call (877) 732-8627.


SeatAdvisor, Inc. Turns 15, Celebrates 56 Million Tickets Sold

Ticketing Industry Pioneer Unveils Plans for System Upgrade

April 29, 2014

SAN DIEGO, CA–(Marketwired – April 29, 2014) – SeatAdvisor, Inc. celebrates its 15th anniversary today since entering the ticketing industry in 1999. SeatAdvisor Box Office (SABO) software, used by thousands of organizations and venues worldwide, has facilitated 56 million ticket sales, representing $1.3 billion dollars in global consumer spending over the past 13 years. Originally positioned as one of the first companies to provide interactive seat maps for venues, SeatAdvisor has been a pioneer from the start. After expanding its business model in 2001, SeatAdvisor became the first ticketing solution fully hosted on the Internet with interactive SeatMaps. SeatAdvisor was also the first box office software to offer 360-degree panoramic views of venues. Most recently, the company has taken the lead in being the first provider of private labeled ticket resale technology.

Originally founded by Brent Miller, Steve Souza and Terry Christensen, the company now operates under the direction of Brent Miller, CEO, and Steve Souza, CTO. SeatAdvisor, Inc. oversees subsidiary companies in several continents and is currently the premiere racetrack ticketing provider in the U.S., representing Churchill Downs/Kentucky Derby, the Breeders’ Cup, the Del Mar Thoroughbred Club, and Colonial Downs to name a few. In the U.S., SeatAdvisor also represents Sotheby’s and The Academy of Motion Picture Arts and Sciences in addition to hundreds of performing arts and academic institutions across 39 states. Privately labeled, the system assists clients in maintaining a seamless sales flow across all sales channels, including mobile devices.

“In reflecting on our company’s history these past 15 years, it is clear that our dedication to providing the best ticketing experience for both the venue and the patron is what has secured our longevity in the industry,” Miller said, adding that 56 million tickets is no small accomplishment. “Staying ahead of trends and consumer needs is what we do best.”

The SABO ticketing system includes ticketing, marketing, fundraising, CRM and resale functionality. However, SeatAdvisor’s anniversary celebration featured a presentation by Chris Snyder, Vice President of Engineering, unveiling new plans for a system redesign.

“It’s time to plan for the next 15 years of SeatAdvisor’s evolution, and we intend to maintain our reputation as an industry ‘pioneer,'” Snyder explained. “We are currently engineering an even more robust version of SABO that adheres to current e-commerce standards and features many new enhancements, both aesthetically and functionally, in our effort to remain competitive in the market place.”

There is no formal release date yet for the latest version, as the company is planning for a gradual transition. Last month the company began releasing many new enhancements to its current users. Additional releases regarding the redesign are expected throughout 2014.

“SeatAdvisor is prepared for a rebranding that more appropriately markets SABO as a full venue management system, inclusive of the comprehensive ticketing features that have anchored the software thus far,” said Brendan Hanke, SeatAdvisor’s VP of Sales.

For more information, visit www.seatadvisor.com

About SeatAdvisor
SeatAdvisor, Inc. is a global ticketing software company dedicated to providing businesses, organizations and venues with an affordable, efficient, and powerful enterprise-level ticketing solution called SABO. SABO is the acronym for its cloud-based software (SeatAdvisor Box Office). The company’s interactive SeatMaps have been live on the Web assisting venues since 1999. Recent developments for the company include Web Intelligence Reporting, TicketResell by SeatAdvisor, 360° Pano and iScan Technology along with a SABO Mobile App that enables clients to utilize Apple’s line of mobile devices for ticket scanning. SeatAdvisor, Inc. maintains Global Headquarters in San Diego, Calif. However, its box office printing and ticket software products are used by thousands of venues worldwide. SeatAdvisor has clients in the U.S., Australia, Europe, Canada, Singapore, Malaysia, the Middle East, Panama, Colombia, Mexico and the Caribbean.