Organization Profile

The Racecourse Ground is where Wrexham play all of their home games in league, cup and friendly games. It has a present capacity of 15,500, making it the largest stadium in the Blue Square Premier Conference, but due to the redevelopment of the Kop terraced stand into an allseater stand. The capacity will therefore be reduced to around 15,000, although it will still easily be the largest stadium in the league. The Kop is being developed so that The Racecourse can be used as a regular international venue for both Wales Under-21 and full Wales international matches.

About The Wrexham Football Club

WREXHAM FC will use SABO – a powerful & feature rich web based ticketing system to manage all aspects of their venue from the box office to the marketing department.

Wrexham FC is a professional football team based in Wrexham, north-east Wales, who play in the English Football League pyramid. Founded in 1872 they are one of the oldest surviving football clubs in the UK and are the oldest professional club in Wales. The Club will use the SABO integrated ticketing, fundraising, customer relationship management (CRM) and access control solution.

“SABO’s web-based easy to use system is the one that meets our needs,” said Anthony Fairclough, Chief Executive of WREXHAM FC. “We are in the very beginning stages of a marketing campaign, and SABO’s seamless view of our customers and clients, coupled with the management tools we will be able to place in the hands of the many organizations that call WREXHAM FC home, convinced us that now was the time to make the jump.”

Using SABO’s integrated, single database solution, The Forum Waterford will have access to ticketing, fundraising, marketing tools, crm and access control functionality allowing all departments manage their operation from one live real time system.

While the venue has a core focus on ticketing they make extensive use of all the ancillary facilities at the venue to provide a richer customer experience.

The SABO system provides the data management and analysis tools necessary to improve relationships with existing customers, and marketing tools to attract new ones.


Location: Wrexham, Wales
Category: Professional Sports

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“We have been researching all of the available ticketing and database systems for the past year, and SABO’s web based easy to use system is the one that meets our needs.”
– Wrexham Football Club